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Wednesday, November 27, 2013
Friday, November 1, 2013
Mobile Loyalty Cards
The good old Punch Card or Loyalty Card as some might know it has been around for years!! This is a great way to retain existing customers and ultimately to offer them something FREE for their continued support!
Today the the world is turning Mobile and people carry their Smart phones with them all the time. Because of this Loyalty Punch Cards also turning Mobile.
We are proud to announce the we also now offer this service to our clients!
Read more about this phenomenon below
Going mobile shouldn’t even be a question anymore
Surveys demonstrate that loyalty members are eager to merge their numerous membership programs into the mobile ecosystem – the average American today is a member of 15 loyalty programs.
Or, put another way, consumers want a one-stop-loyalty-shop – omnichannel loyalty, if you will – in an always-accessible environment.
Already, more than one in four members prefers to access a given loyalty program via mobile and nearly half – 47 percent, according to research by Banyan Branch and VIPdesk – of such rewards program providers have or are planning to develop a mobile loyalty app.
If you think about it, this is actually a matter of simple economics: the dollar value that the mobile environment generates is already a factor.
In the U.S. alone, mobile commerce is forecast to net $18 billion by 2014. And through its ability to link, sync, track and engage the consumer in real time at multiple stages throughout the customer lifecycle, mobile provides loyalty marketers with the perfect opportunity to drive loyalty-related outcomes.
The challenge for marketers, however, centers on capturing data across channels.
A May 2012 report, Omnichannel Loyalty: Designing The Ultimate Customer Experience, looks at the need for loyalty marketers to act on insights to deliver dynamic offers in real-time through behavioral triggers across channel, including mobile.
To say that loyalty needs mobile is putting it mildly.
Forrester Research recently stated that, in 2011, 21 percent of survey respondents agreed with the following statement: “Most loyalty programs don’t offer any real value.” This was up from 15 percent in 2008, a jump of over one-third.
The market researcher also said that only 35 percent of customers are members of a loyalty program, mobile or otherwise, and of those, under one-third redeem rewards.
What is more, Forrester says that an “era of pervasive interactivity” has arrived and that 60 percent of Gen Yers (23-31) and Gen Zers (18-22) are considered “always-addressable customers” (AAC). Mobile can and should be the answer for the AAC.
Still skeptical? Try this: of the 89 percent of tablet owners who use their devices at home and 79 percent use them in their bedrooms. If this is the type of device intimacy we are moving toward, then it stands to reason that loyalty should be inexorably linked.
Avoiding app apathy: Navigating loyalty’s mobile future
Of course, even as loyalty marketers embrace mobile’s potential, there are still other hurdles to overcome as the technological frontier continues to expand.
Not only do consumers want their loyalty programs mobile to lighten their cluttered real-world wallets, but the resulting app clutter is becoming an issue too.
Take the iTunes app store, which has enjoyed some 25 billion downloads since its 2003 opening, yet 26 percent of the time apps are ignored after their initial use.
App apathy is very real. Of course, integrating loyalty programs – thinking more enterprise – into already downloaded institutional apps as an “Update” helps cut app clutter as well.
As the numbers of apps and loyalty programs increase, reward program aggregators are beginning to play a role too, examples of which include Award Wallet, GoMiles and MileageManager.
There is also the hybrid approach of cluster programs, where the resources of different loyalty programs are pooled together, allowing users to accumulate industry crossover points.
Whether or not aggregator apps that combine multiple loyalty programs under one umbrella or cluster programs are good or bad remains to be seen, but clearly it is a development that should be on loyalty providers’ minds.
Regardless of anticipated future developments, maintaining loyalty program intimacy and arm’s-length mobile engagement is still key and comes down to upholding several loyalty basics—basics that should not be ignored especially as loyalty becomes increasingly mobile.
Monday, October 14, 2013
Purple Wifi NOW in South Africa
When your customers visit you, they expect to be able to access free WiFi. Purple Wifi offers you a simple way to turn the cost of supplying public WiFi hotspots into a powerful marketing tool that generates revenue and customer loyalty.
We provide a range of services to suit different types and sizes of businesses, from large multi-nationals to small independents, including hotels, bars, retailers, shopping centres, leisure businesses, camping sites, soft play centres, hairdressers, sports centres, and many more.
Purple WiFi is a public hotspot system that grows your business through social media marketing, at a very low cost. Everyone who uses your WiFi is required to ‘Like’ your FaceBook page, ‘Tweet’ about you on Twitter or ‘Follow’ you on LinkedIn – giving you constant promotion to all of their friends, followers and connections.
Monday, September 30, 2013
Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird”
Maybe you noticed a change to where your website rank, maybe not. Google made some changes and activated it a few weeks ago. In previous posts we did about YOUR presence online we feel that changes like these won't affect you as much when you follow our MWP diagram and model. Read the article below from Greg Kumparak - Tech Crunch
Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions.
Google mentioned the new algorithm for the first time today, at an event that was (in a confusing surprise to everyone who arrived at Google HQ and was put on a bus) hosted in the garagethat Larry and Sergey rented as Google started to prove successful. Other things announced include a tweak to Google’s Knowledge Graph to allow it to handle comparison questions (“Which is better for me — olive oil or butter?”), and Push Notifications for Google Now on iOS.
Despite a good amount of questioning from the audience on just how Hummingbird worked, Google avoiding getting too technical. While they did say that this was the biggest overhaul to their engine since the 2009 “Caffeine” overhaul (which focused on speed and integrating social network results into search) and that it affects “around 90% of searches”, there wasn’t much offered in terms of technical details.
The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.
As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. If you haven’t noticed any huge jumps or drops in your search engine placement, you probably won’t any time soon — at least, not as a result of the new algorithm.
Google mentioned the new algorithm for the first time today, at an event that was (in a confusing surprise to everyone who arrived at Google HQ and was put on a bus) hosted in the garagethat Larry and Sergey rented as Google started to prove successful. Other things announced include a tweak to Google’s Knowledge Graph to allow it to handle comparison questions (“Which is better for me — olive oil or butter?”), and Push Notifications for Google Now on iOS.
Despite a good amount of questioning from the audience on just how Hummingbird worked, Google avoiding getting too technical. While they did say that this was the biggest overhaul to their engine since the 2009 “Caffeine” overhaul (which focused on speed and integrating social network results into search) and that it affects “around 90% of searches”, there wasn’t much offered in terms of technical details.
The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.
As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. If you haven’t noticed any huge jumps or drops in your search engine placement, you probably won’t any time soon — at least, not as a result of the new algorithm.
Need help with your ONLINE Presence? Give us call +27 (0)21 976 7332 or email at info@modernwebpresence.com
Wednesday, September 18, 2013
See how Modern Web Presence helped "Peter" and his local business.
We all know that You Tube and general VIDEOS are a great way to share information. But how can you make it FUN and not a boring old video!?
You might have heard about EXPLANATION VIDEOS.... what is it and how can it help your business?
Sometimes it is just TOO difficult to get a message across and people don't understand what you are trying to say...well an EXPLANATION VIDEO is your answer!
You might have heard about EXPLANATION VIDEOS.... what is it and how can it help your business?
Sometimes it is just TOO difficult to get a message across and people don't understand what you are trying to say...well an EXPLANATION VIDEO is your answer!
In this video "Peter" is telling the world that he needed help! He did not have the TIME, STAFF or KNOWLEDGE to manage his Social Media. He needed to create a Website and Mobile App to be competitive with other local businesses. "Peter" heard about MODERN WEB PRESENCE and since then the light came on for him and his business.
If you think a video like this can help your business give us a call or email to info@modernwebpresence.com
Thursday, September 12, 2013
Get the Cape Peninsula Mobile App today!
Welcome to the Cape Peninsula, Cape Town, South Africa.
The Cape Peninsula Mobile App offers the user booking options for:
- Accommodation,
- Places to Eat,
- Activity,
- Travel Info and much more to the locals and tourists across the Cape Peninsula.
The Cape Peninsula App also offer:
- Travel Info,
- a static map of the Peninsula
- Geo location map to track your location to help you find your way.
The Cape Peninsula App caters for local and international tourists visiting the Cape Peninsula in Cape Town, South Africa.
*Mobile Coupons
*Upcoming Events
*Photos
*Fan Photos (upload your own)
*Videos
*News
*Enquiry Form
Take this Cape Peninsula Mobile App with you on your journey!
Monday, September 9, 2013
Get the Cape Town Accommodation Mobile App today
If you are a local or international tourist visiting Cape Town in South Africa you need to have the Cape Town Accommodation Mobile App on your phone.
Cape Town Accommodation Mobile App offers Accommodation and Activity options across Cape Town and surrounding areas which you can book through this Mobile App.
Accommodation types includes:
- Hotels,
- Lodges,
- Guest Houses,
- Luxury Villas,
- Apartments,
- Self Catering,
- Backpackers,
- Resorts and
- Game Lodges.
Activities in and around Cape Town includes:
- Boat Trips,
- Bus Trips,
- Day Tours,
- Shark Cage Diving,
- Whale Watching
- Table Mountain,
- V & A Waterfront,
- Signal Hill,
- Wheel of Excellence in the Waterfront and
- Lion's Head.
- Weather Forecasts,
- Maps,
- Currency Converter,
- Chauffeur Services and
- Upcoming Events in and around Cape Town.
To save money on your Accommodation & Activities while visiting Cape Town, you can make use of our in App Mobile Coupons.
We hope this Cape Town Accommodation App finds you well and becomes your new best friend while visiting Cape Town.
To advertise your venue, business, service or activity type on the Cape Town Accommodation App please find their RATE CARD below.
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