1. Add a Strong Call to Action and Link
Did you know you can add custom banners to your company page for free? And did you know each of these banners can link back to your site?
2. Add Pictures or Files
LinkedIn has been making it easier for companies to reach their target audience. Last year, they started allowing companies to tailor status updates to specific LinkedIn connections (based on industry, seniority, job function, etc.).
3. Use the LinkedIn Lead Collection Widget
If you decide to test an ad campaign budget on LinkedIn, you owe it to yourself to add the Lead Collection widget to your landing page
4. Create Custom Calls to Action and Content
LinkedIn Products & Services pages can serve up different content based on the profile of the user.
5. Post LinkedIn Company Status Updates in the Morning
Aside from posting company status updates during high-conversion periods on your own website, you should also post updates during the times of day you get the most impressions on LinkedIn.
6. Treat LinkedIn Products & Services Pages Like Landing Pages
Sure you can link to your landing page, but why not also allow LinkedIn members a quick way to ask a question or message you without leaving LinkedIn? This is a killer way to make it easy for customers to contact you for a product or service they are interested in.
7. Send Custom Messages to Your Target Market’s Inbox
LinkedIn Sponsored Inmail is like email marketing on steroids. You don’t need your own list because you just work directly with LinkedIn to identify exactly whom you want to email. Craft your message, add your URLs and then let LinkedIn do the rest.
8. Promote a LinkedIn Group Your Target Market Would Be Interested in Joining
If you want to grow your network and leads, you need to provide your insights and thought leadership in relevant LinkedIn Groups where your target market is talking. This doesn't mean bombarding groups with redundant content and links back to your website. That just makes you look like a spammer (and desperate for attention).
After Reading this you basically have 3 Options:
A: Decide that you don't have the time to do this and OUTSOURCE the work to us
B: Decide you want to do this by yourself, so attend a Workshop
C: Do it yourself option with the Linked In HELP Centre
Visit our COMPANY PAGE or CONNECT with me personally
LinkedIn has been making it easier for companies to reach their target audience. Last year, they started allowing companies to tailor status updates to specific LinkedIn connections (based on industry, seniority, job function, etc.).
3. Use the LinkedIn Lead Collection Widget
If you decide to test an ad campaign budget on LinkedIn, you owe it to yourself to add the Lead Collection widget to your landing page
4. Create Custom Calls to Action and Content
LinkedIn Products & Services pages can serve up different content based on the profile of the user.
5. Post LinkedIn Company Status Updates in the Morning
Aside from posting company status updates during high-conversion periods on your own website, you should also post updates during the times of day you get the most impressions on LinkedIn.
6. Treat LinkedIn Products & Services Pages Like Landing Pages
Sure you can link to your landing page, but why not also allow LinkedIn members a quick way to ask a question or message you without leaving LinkedIn? This is a killer way to make it easy for customers to contact you for a product or service they are interested in.
7. Send Custom Messages to Your Target Market’s Inbox
LinkedIn Sponsored Inmail is like email marketing on steroids. You don’t need your own list because you just work directly with LinkedIn to identify exactly whom you want to email. Craft your message, add your URLs and then let LinkedIn do the rest.
8. Promote a LinkedIn Group Your Target Market Would Be Interested in Joining
If you want to grow your network and leads, you need to provide your insights and thought leadership in relevant LinkedIn Groups where your target market is talking. This doesn't mean bombarding groups with redundant content and links back to your website. That just makes you look like a spammer (and desperate for attention).
A: Decide that you don't have the time to do this and OUTSOURCE the work to us
B: Decide you want to do this by yourself, so attend a Workshop
C: Do it yourself option with the Linked In HELP Centre
Visit our COMPANY PAGE or CONNECT with me personally
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