It has never been easier to be influential as you can be today, BUT just what makes social media a powerful tool?
Social Media use is ENORMOUS! and growing....As of January 2013, active monthly membership measured:
Facebook: 1 Billion
You Tube: 800 Million
Twitter: 200 Million
etc
It is also time consuming! Internet users spend more time per month on social media sites than ever before!
People also form habits! A recent study suggested social media is hard to separate from real life.
Social Media also influence your life offline! Social Media users are more likely to go on a date, attend professional sporting events, spend more money on music and to workout at a gym.
It for sure helps your business! Local businesses can take advantage of the prevalence of social media to connect to their consumers!
- 78% of consumers use Twitter
- 75% use Facebook
- 30% use Linked In
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