The world is going mobile and that means people search MORE for LOCAL businesses. Read more from what Google Mobile are saying....
Mobile search helps people find what they need in a snap. Whether
they’re choosing between two restaurants, shopping for a new watch, or
buying a movie ticket, people make better decisions when they have
access to more information. Search ads are information—answers—and on
mobile devices, they’re able to connect people and businesses in new,
useful and relevant ways.
mobile advertising.
Local search ads—so hot right now
Building local context into mobile ads makes them more useful for
both consumers and businesses. Here are a few specific examples:
Click to Call: We introduced these ads for high-end smartphones less
than two years ago and now they are now driving millions of calls per
week to hundreds of thousands of businesses around the world. Click
to call ads have been very effective in generating leads for
businesses of all sizes, across many verticals—more people can call an
Enterprise Rent-A-Car near them for rentals and more potential
customers can connect with ADT Security for alarm system expertise,
for example.
Proximity as a factor in mobile search ads ranking: The distance
between a person and an advertiser’s business location is now a factor
in mobile search ads ranking. This means an ad for a business with a
physical location close to to a consumer may perform better in AdWords—
driving more mobile traffic at a lower cost. The feature will be
effective only when consumers opt in to share their device location
for mobile searches. It will make our hyperlocal format more useful
for businesses and users—advertisers can get started with this by
creating Location Extensions for their mobile campaigns.
The exciting thing for mobile users and businesses is that we’re
genuinely just getting started. The possibilities for mobile search
advertising are nearly endless and we’re looking forward to helping
businesses and consumers alike take advantage of this brave new
(mobile) world.
Mobile search helps people find what they need in a snap. Whether
they’re choosing between two restaurants, shopping for a new watch, or
buying a movie ticket, people make better decisions when they have
access to more information. Search ads are information—answers—and on
mobile devices, they’re able to connect people and businesses in new,
useful and relevant ways.
Today, we’re unveiling new mobile search ad formats and some new
details about the ways many different businesses are benefiting frommobile advertising.
Local search ads—so hot right now
Building local context into mobile ads makes them more useful for
both consumers and businesses. Here are a few specific examples:
Click to Call: We introduced these ads for high-end smartphones less
than two years ago and now they are now driving millions of calls per
week to hundreds of thousands of businesses around the world. Click
to call ads have been very effective in generating leads for
businesses of all sizes, across many verticals—more people can call an
Enterprise Rent-A-Car near them for rentals and more potential
customers can connect with ADT Security for alarm system expertise,
for example.
Proximity as a factor in mobile search ads ranking: The distance
between a person and an advertiser’s business location is now a factor
in mobile search ads ranking. This means an ad for a business with a
physical location close to to a consumer may perform better in AdWords—
driving more mobile traffic at a lower cost. The feature will be
effective only when consumers opt in to share their device location
for mobile searches. It will make our hyperlocal format more useful
for businesses and users—advertisers can get started with this by
creating Location Extensions for their mobile campaigns.
The exciting thing for mobile users and businesses is that we’re
genuinely just getting started. The possibilities for mobile search
advertising are nearly endless and we’re looking forward to helping
businesses and consumers alike take advantage of this brave new
(mobile) world.
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