LBS or Location Based Service is becoming more of a buzz word, but what is this LBS? Look around you and you will see people walking around and in their hands they had a smart phone with GPS and Internet functionality. These end users want to either discover new venues, specials, local deals OR want to simply tell or show their friends where they are.
So how does Location Based services fit in with marketing and form location based marketing?
You as the local business owner is in a very competitive market to stand out and attract new customers and retain current clients. Ons way of doing this is to reach the end user on his mobile device!
Here are some help and pointers to look out for:
For more info regarding Location Based Services visit our website or email me at info@modernwebpresence.com
You as the local business owner is in a very competitive market to stand out and attract new customers and retain current clients. Ons way of doing this is to reach the end user on his mobile device!
Here are some help and pointers to look out for:
- Fun Friends check ins
People like to have fun with their friends! Checking in at venues that will make their friends jealous on Facebook and Twitter will get them talking. Hopefully you will be that venue! Foursquare or Facebook Specials!!
- Coupons
In todays economic climate if it's not a DEAL you will not get the Sale and offering Coupons are 1 way to offer an deal. This is where Google Places stand out for us!
- Engagement
By getting new clients to engage with a Check In you leverage on their Social Networks...Foursquare is brilliant with this! By engaging with current clients you will retain them!
- Incentives
Incentives can be coupons or check In specials like the Mayor Special on Foursquare
- Go mobile
The end user is mobile and you need to be too! When people scan QR codes make sure you redirect them to a Mobile friendly page!
For more info regarding Location Based Services visit our website or email me at info@modernwebpresence.com
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