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Mobile Loyalty Cards

The good old Punch Card or Loyalty Card as some might know it has been around for years!! This is a great way to retain existing customers and ultimately to offer them something FREE for their continued support!

Today the the world is turning Mobile and people carry their Smart phones with them all the time. Because of this Loyalty Punch Cards also turning Mobile.

We are proud to announce the we also now offer this service to our clients!

GET the TAP IN app today!

Read more about this phenomenon below

Going mobile shouldn’t even be a question anymore

Surveys demonstrate that loyalty members are eager to merge their numerous membership programs into the mobile ecosystem – the average American today is a member of 15 loyalty programs.

Or, put another way, consumers want a one-stop-loyalty-shop – omnichannel loyalty, if you will – in an always-accessible environment.

Already, more than one in four members prefers to access a given loyalty program via mobile and nearly half – 47 percent, according to research by Banyan Branch and VIPdesk – of such rewards program providers have or are planning to develop a mobile loyalty app.

If you think about it, this is actually a matter of simple economics: the dollar value that the mobile environment generates is already a factor.

In the U.S. alone, mobile commerce is forecast to net $18 billion by 2014. And through its ability to link, sync, track and engage the consumer in real time at multiple stages throughout the customer lifecycle, mobile provides loyalty marketers with the perfect opportunity to drive loyalty-related outcomes.

The challenge for marketers, however, centers on capturing data across channels.

A May 2012 report, Omnichannel Loyalty: Designing The Ultimate Customer Experience, looks at the need for loyalty marketers to act on insights to deliver dynamic offers in real-time through behavioral triggers across channel, including mobile.

To say that loyalty needs mobile is putting it mildly.

Forrester Research recently stated that, in 2011, 21 percent of survey respondents agreed with the following statement: “Most loyalty programs don’t offer any real value.” This was up from 15 percent in 2008, a jump of over one-third.

The market researcher also said that only 35 percent of customers are members of a loyalty program, mobile or otherwise, and of those, under one-third redeem rewards.

What is more, Forrester says that an “era of pervasive interactivity” has arrived and that 60 percent of Gen Yers (23-31) and Gen Zers (18-22) are considered “always-addressable customers” (AAC). Mobile can and should be the answer for the AAC.

Still skeptical? Try this: of the 89 percent of tablet owners who use their devices at home and 79 percent use them in their bedrooms. If this is the type of device intimacy we are moving toward, then it stands to reason that loyalty should be inexorably linked.

Avoiding app apathy: Navigating loyalty’s mobile future
Of course, even as loyalty marketers embrace mobile’s potential, there are still other hurdles to overcome as the technological frontier continues to expand.

Not only do consumers want their loyalty programs mobile to lighten their cluttered real-world wallets, but the resulting app clutter is becoming an issue too.

Take the iTunes app store, which has enjoyed some 25 billion downloads since its 2003 opening, yet 26 percent of the time apps are ignored after their initial use.

App apathy is very real. Of course, integrating loyalty programs – thinking more enterprise – into already downloaded institutional apps as an “Update” helps cut app clutter as well.

As the numbers of apps and loyalty programs increase, reward program aggregators are beginning to play a role too, examples of which include Award Wallet, GoMiles and MileageManager.

There is also the hybrid approach of cluster programs, where the resources of different loyalty programs are pooled together, allowing users to accumulate industry crossover points.

Whether or not aggregator apps that combine multiple loyalty programs under one umbrella or cluster programs are good or bad remains to be seen, but clearly it is a development that should be on loyalty providers’ minds.

Regardless of anticipated future developments, maintaining loyalty program intimacy and arm’s-length mobile engagement is still key and comes down to upholding several loyalty basics—basics that should not be ignored especially as loyalty becomes increasingly mobile.

SOURCE: http://www.mobilecommercedaily.com/loyalty-programs-must-go-mobile

Purple Wifi NOW in South Africa

When your customers visit you, they expect to be able to access free WiFi. Purple Wifi offers you a simple way to turn the cost of supplying public WiFi hotspots into a powerful marketing tool that generates revenue and customer loyalty.

We provide a range of services to suit different types and sizes of businesses, from large multi-nationals to small independents, including hotels, bars, retailers, shopping centres, leisure businesses, camping sites, soft play centres, hairdressers, sports centres, and many more.

Purple WiFi is a public hotspot system that grows your business through social media marketing, at a very low cost. Everyone who uses your WiFi is required to ‘Like’ your FaceBook page, ‘Tweet’ about you on Twitter or ‘Follow’ you on LinkedIn – giving you constant promotion to all of their friends, followers and connections.

Customisable log in page Email marketing tool Social & voucher based log in Customer analytics reporting 30 day free trial. Easy install.

Contact us today for more info:

info@modernwebpresence.com

Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird”

Maybe you noticed a change to where your website rank, maybe not. Google made some changes and activated it a few weeks ago. In previous posts we did about YOUR presence online we feel that changes like these won't affect you as much when you follow our MWP diagram and model. Read the article below from Greg Kumparak - Tech Crunch

Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions.

Google mentioned the new algorithm for the first time today, at an event that was (in a confusing surprise to everyone who arrived at Google HQ and was put on a bus) hosted in the garagethat Larry and Sergey rented as Google started to prove successful. Other things announced include a tweak to Google’s Knowledge Graph to allow it to handle comparison questions (“Which is better for me — olive oil or butter?”), and Push Notifications for Google Now on iOS.

Despite a good amount of questioning from the audience on just how Hummingbird worked, Google avoiding getting too technical. While they did say that this was the biggest overhaul to their engine since the 2009 “Caffeine” overhaul (which focused on speed and integrating social network results into search) and that it affects “around 90% of searches”, there wasn’t much offered in terms of technical details.

The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.

As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. If you haven’t noticed any huge jumps or drops in your search engine placement, you probably won’t any time soon — at least, not as a result of the new algorithm.

Need help with your ONLINE Presence? Give us call +27 (0)21 976 7332 or email at info@modernwebpresence.com 

www.modernwebpresence.com

See how Modern Web Presence helped "Peter" and his local business.

We all know that You Tube and general VIDEOS are a great way to share information. But how can you make it FUN and not a boring old video!?

You might have heard about EXPLANATION VIDEOS.... what is it and how can it help your business?

Sometimes it is just TOO difficult to get a message across and people don't understand what you are trying to say...well an EXPLANATION VIDEO is your answer!

In this video "Peter" is telling the world that he needed help! He did not have the TIME, STAFF or KNOWLEDGE to manage his Social Media. He needed to create a Website and Mobile App to be competitive with other local businesses. "Peter" heard about MODERN WEB PRESENCE and since then the light came on for him and his business.

If you think a video like this can help your business give us a call or email to info@modernwebpresence.com

Get the Cape Peninsula Mobile App today!

Welcome to the Cape Peninsula, Cape Town, South Africa.

The Cape Peninsula Mobile App offers the user booking options for:

• Accommodation, 
• Places to Eat, 
• Activity, 
• Travel Info and much more to the locals and tourists across the Cape Peninsula. 

The Cape Peninsula App also offer:

• Travel Info, 
• a static map of the Peninsula
• Geo location map to track your location to help you find your way.

The Cape Peninsula App caters for local and international tourists visiting the Cape Peninsula in Cape Town, South Africa.

More features include:

*Mobile Coupons
*Upcoming Events
*Photos
*Fan Photos (upload your own)
*Videos
*News
*Enquiry Form

Take this Cape Peninsula Mobile App with you on your journey!

Get the Cape Town Accommodation Mobile App today

If you are a local or international tourist visiting Cape Town in South Africa you need to have the Cape Town Accommodation Mobile App on your phone.

Cape Town Accommodation Mobile App offers Accommodation and Activity options across Cape Town and surrounding areas which you can book through this Mobile App. 

Get the App NOW

Accommodation types includes: 

• Hotels, 
• Lodges, 
• Guest Houses, 
• Luxury Villas, 
• Apartments, 
• Self Catering, 
• Backpackers, 
• Resorts and 
• Game Lodges.

Activities in and around Cape Town includes:

• Boat Trips, 
• Bus Trips, 
• Day Tours, 
• Shark Cage Diving, 
• Whale Watching
• Table Mountain, 
• V & A Waterfront, 
• Signal Hill, 
• Wheel of Excellence in the Waterfront and 
• Lion's Head.

Handy Tourist features includes: 

• Weather Forecasts, 
• Maps, 
• Currency Converter, 
• Chauffeur Services and 
• Upcoming Events in and around Cape Town.

To save money on your Accommodation & Activities while visiting Cape Town, you can make use of our in App Mobile Coupons.

We hope this Cape Town Accommodation App finds you well and becomes your new best friend while visiting Cape Town.

To advertise your venue, business, service or activity type on the Cape Town Accommodation App please find their RATE CARD below.

Download the Matieville App today!

Matieville is an App designed for students, residents and tourists to Stellenbosch.

Matieville App allows anyone visiting Stellenbosch quick accessibility to find and book places to eat, sleep and even have a night on the town. If you have been out drinking and are over the legal limit to drive, then just tap our chauffeur link to call a taxi and ensure you get home safely.

For the students at Stellenbosch University, they can use Matieville to access their individual profile on the Maties network to check exam results and all the other features they would usually from a computer. The Matieville app also allows anyone to check up and see how their favourite team or player is doing in the Varsity Cup.

 

 

The sleep icon allows you to view local hotels, guest houses and lodges. You can book a room at any of the establishments listed within the Matieville app by clicking on the booking request form link below the text. You could even find a flat to rent or purchase by going through the listings that have been posted.

The events that can be found in the app are happenings in and around Stellenbosch and the surrounding wine farms. These are updated constantly from a variety of sources.

If you are in need of some income and searching for a job, don't stress as Matieville has a list of jobs that get refreshed constantly while you are in the app.

Another awesome feature inside Matieville is the "coupons". If you are looking for a good special at one of the fine establishments listed within the app, then just click on the coupons icon and see what awaits you.

The maps allow you to navigate your way through Stellenbosch if you get lost. It will pinpoint your location and help you navigate safely to your destination.

The Matieville app also has the ability for you to take photo's using the app. If you are not keen to take and post pictures, then you could always just have a look and see what the rest of the population is posting. The Matie TV YouTube channel has been included into the video feature to allow you to keep up with all the latest videos that are being posted.

The "about us" and "enquiry" icons are there for our users to keep contact with us and help provide us with feedback that will be used constructively to improve the Matieville App experience for the end user.

Check it out here by clicking
www.matieville.co.za

Take your business to the next level

About Us:
We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match your brand, with features that will make your app relevant, engaging, and valuable so your customers will come back to your app again and again.

Mobile means business!

Mobile is on the rise
The mobile industry has exploded in recent years and is growing faster than any other industry in history. Users are turning to their phones and tablets more than ever before to search, play, shop, and access the content they love while on the go. In fact, there has been a 400% growth in mobile searches over the past year, and by 2016, 300 billion apps will be downloaded annually. With the mobile revolution well underway, it is crucial for businesses to build a mobile presence and grab their share of the market.

Why you need a mobile now

Mobile apps are the most powerful promotional tool out there, and are integral to businesses of any size. Today, having a website just isn’t enough. Your customers are searching for your business on mobile. They use the mobile web to look up your store location, compare prices, make purchases, and discover new businesses in their area. If you want to expose your business to a greater audience and draw in new clients from the mobile space, you need an app today.

Increase Revenue:

Offer coupons and special promotions, and enable customers to purchase your products or services through the app. Enable customers to make appointments and browse your product catalog.

Promote your business:

Get discovered on the various app marketplaces and attract new customers searching the web via their mobile devices. Go viral and extend your reach by enabling existing users to share your content.

Enhance business efficiency:

Enable customers to call in a click, and collect feedback and information about your customers.

Engage users anytime, anywhere:

Send push notifications to connect with clients instantly and inform them of any announcements or special offers.

Improve customer loyalty:

Deliver efficient customer support and enhance communication directly through the app. Mobilize your stamp card, offer rewards, and display reviews, maps, and contact information.

Share Content:

Build brand awareness and lasting relationships by staying connected via the social channels. Share your photos, videos, Facebook posts, Twitter feeds, and more.

CONTACT US TODAY

* www.modernwebpresence.com

* info@modernwebpresence.com

* +27 (0)21 976 7332

Advertising opportunity in Mobile Apps

We all got used to advertising in newspapers, brochures, websites and then social media. Google and Facebook ads are seen everyday on mobile and desktop devices.

The next trend or wave we expect to be is the opportunity to advertise in Mobile Apps.

We are not talking about those irritating banner ads that they want you to click on, we are talking about "directory type" mobile apps where you can get a full listing with pictures on your venue or business.

• Would you like to advertise on such a medium? 

• Would you agree that almost everybody carry a mobile device with them?

• Would you like to reach those mobile users?

• Ever thought of offering a mobile coupon to the end user?

Give us your feedback and whether you would be interested in advertising in MOBILE APPLICATIONS.

CLICK HERE to complete our very short form

Here is our TOP 6 recommendations for growing your business with MOBILE

As you know at Modern Web Presence we focus on local businesses and helping them building their presence online and also on mobile. Building a presence on mobile is more that just a mobi site, it is a mobile application with a presence in app stores like Apple iTunes, Google Play for Android and Windows Mobile.

The presence also extends to the end users mobile device. Having your App's icon on his device put you're content at finger tip distance. We also cater for iPads and Android Tablets! Below are 6 ways to help you determine the ROI of Mobile Apps.

To make sure that your business gets the most out of mobile, we’re sharing our six top recommendations for growing your business with a killer app and mobile site: 

1. Save time by connecting your existing content sources

Don’t waste time recreating or updating content for your mobile app and site. Simply add your existing online information and content from your business’ Facebook page or website. We’ll automatically add it all to your mobile app, which will be ready in just one click! Whenever you update your online content, your mobile app and site will automatically be updated, which means you don’t need to do the work twice.

2. Put your info in your customers’ pockets

Let customers reach you quickly and easily by giving them all the information they need right at their fingertips. Include your contact information, operating hours, reviews, directions, and more on your mobile app and site. With your number and address only a click away, your customers will always be able to find you and connect with you.

3. Increase your customer bookings

Get more reservations by letting your customers conveniently book appointments via your mobile app or site. You’ll increase revenue and customer satisfaction by letting your customers schedule appointments right when they want to, wherever they may be.

4. Increase your e-commerce sales

Whether you run your own shop or have an online store through Amazon, eBay, Shopify, Etsy, or any other service, you can add your shop’s link to your mobile app and site so visitors can shop on the go. The equation is simple: The more opportunities your customers have to shop, the more sales you make!

5. Communicate with your customers

Communicate directly with your customers by sending them geo-targeted push notifications with special deals or your latest events, making sure they are always updated, wherever they are. You can also let your mobile users sign up for your newsletter or mailing list so that you can send all your latest deals and news.

6. Build your brand community

Build your brand community by integrating your social media into your mobile apps. You’ll keep users constantly engaged by offering them the social networks they love and letting them share your content right from your app. And because your users will be communicating with you and each other directly, they’ll connect to your brand on a more personal level. In no time, your customers will become your business advocates!

Your customers are going mobile. Isn’t it about time you meet them there? From mobile apps to mobile sites, The Mobile Apps we build gives you the tools you need to build a community for your brand, connect with your customers, manage your mobile user base easily and effectively, and always stay one step ahead.

SEND ME MORE INFO ABOUT APPS.

Influence and Social Media

It has never been easier to be influential as you can be today, BUT just what makes social media a powerful tool?

Social Media use is ENORMOUS! and growing....As of January 2013, active monthly membership measured:

Facebook: 1 Billion

You Tube: 800 Million

Twitter: 200 Million

etc

It is also time consuming! Internet users spend more time per month on social media sites than ever before!

People also form habits! A recent study suggested social media is hard to separate from real life.

Social Media also influence your life offline! Social Media users are more likely to go on a date, attend professional sporting events, spend more money on music and to workout at a gym.

It for sure helps your business! Local businesses can take advantage of the prevalence of social media to connect to their consumers! 

• 78% of consumers use Twitter
• 75% use Facebook
• 30% use Linked In

What is SoLoMo

SoLoMo?? What can that be? Retailers and local businesses, take note.

Social Media, Local Businesses and Mobile devices are now mentioned and used in the same word, sentence and actions. SoLoMo has evolved to include mobile offers pushed to consumers based on their location!

Mobile users' retail conversions rates might be low, but that is not the full story as mobile devices are heavily influencing purchase decisions in store and online!

Very interesting to see that Foursquare (location based service) is more used than Twitter!! WOW Facebook is still the king of social networks. The bottom line is, social drives traffic.

Mobile users are using their devices to discover what's nearby and then make their purchase in store or online. Can mobile users find your shop? 

Mobile drives opportunity. Local retailers please take note!! Despite the increase in smartphone traffic, many  retailers still haven't made strides in mobile optimization. 44% of retailers haven't optimized their websites for mobile.

Mobile Applications are driving the bulk engagement! The big 3 platforms are Apple iTunes, Android Google play and Windows Mobile. Speak to us about getting a mobile app for your business!

Modern Web Presence would like to help you, the local business, make the most of the SoLoMo opportunity in 2013 and beyond.

Visit our Website or download our Mobile App